URGENT, NOW, TONIGHT: ‘This is It. We Won’t Email You Again.’
Another high-pressure sales tactic employed by the Trump campaign attempts to put supporters on alert via a false sense of urgency. It accomplishes this by suggesting that if money is not given within the next hour, or by the end of the day, that something bad might happen. Some claim to contain exclusive offers and suggest they’ll evaporate soon.
Another method used to manipulate his supporters’ emotions relies on threats that Trump will start ignoring them (unless they give him money). Gizmodo has received at least dozens of emails over the years attributed to Trump suggesting he plans to break off contact. (“We won’t email you again,” is a line that gets repeated over and over.) But, of course, this too is a lie. Inevitably another email will hit our inbox, occasionally within hours.
At least one of these emails has included a fake “countdown” timer that’s meant convince supporters they have mere minutes to send Trump money. The timer never actually reaches zero. It starts at 05:13 minutes, counts down to 04:39, and then restarts at 05:13. Ingenious.
