The Twitter Blue rollout
Twitter already had a paid subscription service called Twitter Blue which gave you a few perks when Elon Musk took over. His first order of business, before massive layoffs, was turning Twitter Blue into a paid blue check system. To his credit, or more accurately to the credit of Musk’s engineers, that change rolled out very quickly, and launched November 9th, 2022. It was a disaster.
Immediately, people started impersonating politicians and brands. One tweet pretending to come from drugmaker Eli Lily reportedly tanked the company’s stock to the tune of billions of dollars. Twitter disabled new Twitter Blue sign ups days later.
Musk told employees and the public that Twitter Blue would relaunch on November 29th and… wait for it… he missed the deadline. There is absolutely no reason to take this kind of L. All you have to do is not set a date! Twitter Blue sign ups restarted in early December.
