So long, Instabutts
Just as my generation has attained fabulously sculpted Instagram butts, it’s time to get up and take some dance lessons: Millennials are flocking to TikTok now.
According to AdWeek, TikTok broke the record for most quarterly downloads in Q1 2020, with 315 million downloads in Google Play and the App Store. And Comscore finds that the user base of people between the ages of 25 and 44 have taken a chunk out of teen dominance on the platform. In a separate piece, AdWeek supposes that people are fed up with watching celebrities enjoy vast unoccupied beaches while under quarantine.
I am! Pack your shit. We’re leaving.
