Facebook Users Spend a Friends Episode-Length Poking and Liking; Google+ Just An Ad Break

In the 23 days since Google+ launched, users have been spending longer periods on the site, culminating in 5mins 50 secs visits on average last week. Facebook users? Why, they spent 21mins 57secs per visit. Does that make Facebook more compelling, or Google+ more efficient? [Hitwise via @ChrismoranUK via @JackSchofield]


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