Sony Bravia – Paint
In the days of CRTs, Sony’s Bravia TVs were the ones to lust over. But the only thing that overshadowed the company’s hardware was the incredible commercials Sony created for the Bravia line, two of which I will never forget. The first takes place in an abandoned housing development destined to be demolished, but before the wrecking balls and bulldozers rolled in, the row houses and apartment buildings were subjected to a daytime fireworks show with colorful paint that exploded out of windows, erupted from geysers on the ground, and rained down on playground equipment. I’m still not sure what that clown was doing, but this ad takes a very simple idea and executes it masterfully and completely practically on set. There was no CG used here.
