Apple iPod + iTunes
It didn’t take long for the iPod’s stark white earbuds to become a status symbol, nor did it take long for Apple to capitalize on that in its iPod advertising, the most memorable of which featured dancing characters silhouetted against brightly colored backgrounds as they danced along to bouncy tracks that undoubtedly cost Apple a small fortune to license. To this day, I can’t hear Jet’s Are you Gonna Be My Girl without picturing a pair of iPod earbuds wildly flailing about.
