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Daydream

Google Daydream
Google Daydream Photo: Sam Rutherford/Gizmodo

Another AR failure, Daydream succeeded Google’s dirt-cheap Cardboard headset, which let you experience the emerging technology through a $15 box and your smartphone. Daydream was a dressed-up version of Cardboard with a premium and much more comfortable design. It just didn’t bring anything new in the way of functionality: Daydream was still just a holster for your phone so you could keep it a few inches from your face while viewing AR apps.

The goal wasn’t for Daydream to be the end all be all of AR technology, but rather, an introduction for the masses to experience augmented reality and convince them of its worth. It’s just that $79 is a lot to ask for a glorified tech demo. It didn’t help that the headset was only compatible at launch with Google Pixel and Moto Z and that there were few compelling apps to try out. In the end, Daydream was a fine piece of hardware; it was simply too little, too late.