Look for Hitachi to roll out the first real challenge to Sony’s DCR-series DVD camcorders this week: The Wooo DZ-MV780 boasts a 1.33-megapixel still sensor, something called a “zoom” lens (although it doesn’t mention to what power), and up to two hours recording time per disc. Toss in a thinner, easier to hold body than the Sony (so they say) and a price tag of about a hundred dolars less (at $950, it’s cheaper than Sony’s top-end list price, but real-world costs vary wildly), and it looks solid—maybe not a killer, but at least a competitor (and it has a much better name and a logo that makes us think of Audi).