Giving Power to the People You Want to Communicate With

In addition, Dittus pointed out that in her view, itâs more effective to âgive the power to the people you are attempting to engage with.â She explained that thereâs no way that an âelder millennialâ like herselfâsheâs 36âcould have come up with a design that organically reaches teens. According to Dittus, it would be âembarrassingâ if she even tried.
âBy giving the young people the agency to make their own statement, in our example through art, people like Hudson and the other finalists were given the platform to directly engage with their own community,â she said.