An upcoming Indian “campus caper” film called ‘Rok Sako To Rok Lo’ will be the first full-length feature film to premiere on a wireless cellular network. Subscribers to India’s Airtel service will get to watch a streaming version on their Edge-capable phones on December 9th, in an attempt to generate buzz for the theater release which will land on the 10th. It’s a gimmick, sure, but maybe the idea has legs? A lo-fi version to generate buzz for the hi-fi/high-resolution version that will have a commercial release? Smart bands have done it with their music—there is no reason movie studios couldn’t do the same thing, unless they were worried that people would have ever more warning they were about to watch opening-weekend dreck.
RSTRL to premiere on cell phone [IndiaFM via Mobile-Weblog]
