Wired News profiles a new sound technology called ‘Iosono’ which aims to recreate the sweet spot of 3D sound in every seat of a theater. Created by one of the major developers of MP3, Iosono uses over 300 speakers arranged around a space to provide more realistic environment, one where sound can subtly move across the room for everyone listening, not just those in the middle of all the speakers. Unfortunately, as cool as the technology might be, movies theaters are already scrambling to scrape together enough money to pay for digital projection and other upgrades, and since no movie studios are currently producing movies with the Iosono format, it’s unlikely owners will be rushing to install a 300-speaker upgrade for a format with an unknown future.