Hate: The Cost Increase and Apple’s Pricing Model
OLED is expensive to manufacture. It’s a big reason why some major TV brands like TCL have avoided going for an OLED TV altogether. In that way, it felt inevitable that Apple would increase the prices of its new Pro models, but that doesn’t mean it doesn’t sting. The 2024 iPad Pro is $200 more than the 2022 version. At the very least, it does start with 256 GB of base memory, more than the older version, but that doesn’t mean you’ll want to stick it out at the minimum. On a 13-inch iPad Pro, going up to 512 GB of storage will set you back $1,499, while 1 TB will mean spending $1,899. And Apple wants you to spend more. The CPU is actually slightly better on versions with more storage. And that’s all before you’re incentivized to buy an Apple Pencil or Magic Keyboard, and suddenly Apple wants you to pay well over $2,500 for a tablet with all the fixings.
