Lawrence Schear writes:I’ve been playing with this ipod shuffle for about an hour now; at first I was skeptical because of the lack of display, the emphasis on ‘random’ play, and the overly simplistic design (this thing is really just a plastic flash keychain all ipodded up). But now I understand- your musical interface is basically invisible and there are no decisions to make. By the way- floods of people were streaming in as I left the Apple store and several employees at the door were handing out shuffles from boxes by the dozens. People were buying 3, 4, 5 of these things at a time. Amazing what a brand can make people do.