MoviePass

There’s some projects that fail so hard it seems they’ll remain dead from now until the heat death of the universe. Then there are other projects that fail so spectacularly, it seems they’re incapable of remaining in the ground. MoviePass is one of the latter. After years of mismanagement and lying to customers, MoviePass was bought back by once-ousted CEO Tracey Spikes during bankruptcy proceedings. Then, earlier this year, the CEO leaked details about the company’s revival being tied to blockchain technology. Users will apparently be able to trade and transfer “credits,” which can also be earned by watching advertisements.
What these credits do, how much you need them, which theaters will be participating, and more details about how these credits are stored and transferred on the blockchain are all still big unknowns. The company now anticipates a beta release set for this Labor Day. Though the service has garnered “overwhelming demand” to be a part of this new project, we still have few details to actually make any inference on why blockchain technology is needed in the first place for a project like this.