Just like the recently-developed HD DVD/DVD dual-disc format from Toshiba, JVC is showing a new prototype triple-layer Blu-Ray/DVD hybrid that puts a 25GB Blu-Ray layer on top of a coventional two-layer 8.5GB DVD disc. Dual format discs are hoped to ease the transition from DVD to whatever format will win the upcoming standards war (probably Blu-Ray).
https://gizmodo.com/blu-ray-has-already-won-23974
JVC preps dual DVD/Blu-ray disc [TheRegister]