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Markus Giesler, iPod Marketroid

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Despite my best intentions, I ended up thinking a lot of what Markus Giesler, interviewed at Wired News, has to say about the iPod culture. People do have a lot of their identity wrapped up in music, and by extension, the iPod, so that the loss of their music library while on the go can be disconcerting. But I’m not sure that I’ve seen so many asshole terms in one single article for years: “technotranscendence,” “hybrid entertainment matrix,” “post-human consumer culture,” and that old chestnut “cyborg?” I wonder if this guy… oh hey, he works in marketing! My faith in humanity has been destroyed and reignited at the same time.

My IPod, My Self [Wired]

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