Dear BMW and Mercedes- Please fire the 12-year-olds in your cross-marketing team. They may think MP3 watches are very cool and, like, really retro, but in fact they are quite silly and frustrating and no self-respecting car owner would be caught dead wearing one. Take a tip from Dunhill and make some nice watches instead of rebranding a Laks Analog/MP3 watch that perhaps was cool three years ago and is now an uncomfortable reminder of a different, more difficult time in our lives.
