It’s interesting to wonder if these new ‘mobisodes’ beings touted by Fox and Vodafone will end up being worth a damn. As part of their 3G launch, Vodafone has commissioned 24 one-minute episodes set in the world of the television show “24” (although it’s not mentioned if Keifer and other cast members will appear). The problem with mobile-specific content has never been just the platform itself—it’s that nobody has really done a good job writing for the medium. If carriers could start convincing content producers to work another thread into a plot—a thread that unwinds through clips on a phone—then they’ll be inheriting an entire audience of fans instead of trying to build brand new ones.
