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Amazon Fire HD Kids Pro Edition

Amazon CEO Jeff Bezos holds up the new Kindle Fire HD reading device in two sizes during a press conference on September 6, 2012
Amazon CEO Jeff Bezos holds up the new Kindle Fire HD reading device in two sizes during a press conference on September 6, 2012 Photo: David McNew (Getty Images)

A device with the word “kid” in the name has to be foolproof, right? Well, not exactly. Amazon bills its kid-focused tablet as a comparatively restricted device that lets users read books, watch media, listen to music, and download apps. Though parents can opt to block access to certain material, set time limits, and restrict automatic purchases to prevent their kids from maxing out their credit cards, the device still falls prey to many of the same data-sharing issues inherent to other devices. The device collects large amounts of data, which Amazon can then use to sell more products in the future.

Additionally, ParentsTogether alleges that third parties can potentially collect, use, and sell a child’s data and voice interaction through the Amazon Skills feature enabled on the Fire HD Kids Pro