I admit, I like sending and receiving texts, but to read an entire chapter via text—that's where I draw the line. Nevertheless, Random House is offering the first chapter of a new business book (Life's a Pitch) for free via SMS on mobile phones. Sign up and you'll even get a 40% discount on the full book. It's one thing to get it as a digital file, but as multiple texts, no thanks.
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Meh. Works better in East Asian languages where 1 word = 1-2 characters as opposed to alphabet-based ones. You can't get much content in one SMS.