The rotring Telescopic Esprit is just what you haven’t been waiting for: an “intelligent pen” with an “understated unisex design” that is the “ultimate companion for any personal organizer or palm pilot.” That is, if you want to carry around multiple pens, since the Esprit isn’t intelligent enough to manage to fit different tips into its fat body. But wait, there’s less: the Esprit has a “remarkable” telescopic mechanism, retracting from its normal length of 14 centimeters to a svelte — wait for it — 12 centimeters. Golly! I’m surprised the press release doesn’t feature the Esprit’s amazing library of multiple in-built fonts.
Full press release after the jump.
The new rotring Telescopic Esprit a smart moving pen for smart moving people
It s modern. It s stylish. It s precise. It s rotring.
From mobile phones, to minidisk players, in a world of miniature accessories the rotring Esprit is the mini must-have. The only complete pen family that can be retracted to pocket format, it is practical yet modern and stylish.
With its unique and remarkable telescopic mechanism, the high-tech Esprit retracts from 14cm to 12cm, so it can be carried anywhere – it is the ultimate companion for any personal organiser or palm pilot. The first of its kind, the rotring Esprit is an intelligent pen that fascinates both by its understated unisex design and its technological superiority.
The epitome of modernity and innovation, the Esprit is for dynamic people who live an active and urban lifestyle. Constructed from lightweight aluminium, the range includes fountain pen, ballpoint, mechanical pencil and the duo pen which consists of ball-point and stylus tips, used for a palm pilot. It is available in matt silver, black and blue finishes.
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Notes to editors:
Available in shops from 1st May, 2004. R.R.P 20 – 25. For further information please contact Helena Wiltshire or Jen Folb at The Grove PR Consultancy: 020 7221 6222. Fax: 020 7243 3234. Email: [email protected] or [email protected].
