Rumor: A Free Kindle For Each Amazon Prime Customer?

TechCrunch has run a dubious-sounding piece, quoting sources as saying Amazon's working on a scheme to give each Amazon Prime user a free Kindle. With an annual membership to Prime costing $79 for extra-fast shipping, they'd be losing $120 from the retail value of the first-gen Kindle.

While I don't think it'll be offered to the one-month trial members, it would definitely encourage more Prime sign-ups—and therefore, more Amazon purchases. Still, to give away a free Kindle sounds way too generous, even for Amazon. [TechCrunch]

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I do almost all my purchasing from [] and I've always been intrigued by Prime. But I generally choose the free shipping instead. While I've never been a fan of e-readers, getting one free with a Prime membership would be pretty cool. It would probably be what pushed me over the edge into getting that Prime membership.