TechCrunch has run a dubious-sounding piece, quoting sources as saying Amazon's working on a scheme to give each Amazon Prime user a free Kindle. With an annual membership to Prime costing $79 for extra-fast shipping, they'd be losing $120 from the retail value of the first-gen Kindle.

While I don't think it'll be offered to the one-month trial members, it would definitely encourage more Prime sign-ups—and therefore, more Amazon purchases. Still, to give away a free Kindle sounds way too generous, even for Amazon. [TechCrunch]