Canceled collab: Samsung and Supreme
In 2018, Samsung announced a collaboration with Supreme, which included themed livery on its Galaxy A-series of smartphones. The release was supposed to be China only, but it was controversial at the time since Supreme NYC wasn’t technically cleared to sell in China. Instead, Samsung had negotiated with Supreme Italia. Two months after announcing the collaboration, Samsung backed out in favor of not publicly exploiting a legal loophole. Those things don’t look so good when you’re under government scrutinyin your home country.
