The Saudis are hunting for new revenue streams
To realize a project as huge as Neom, you need a lot of cash—and, currently, Saudi Arabia is a little bit light in that department. As such, the Kingdom’s developers have been on the hunt for new revenue sources to support the city’s continued development. This week, Bloomberg reports that the country is hosting hundreds of bankers and investors in Neom, in the hopes of inspiring them to take out their wallets and write some checks. The visits, which are being managed by Neom’s Chief Executive Officer Nadhmi Al-Nasr, are designed to inspire interest in the project by displaying “the actual work happening inside Neom rather than relying on the virtual reality videos that developers have previously trodded out” when meeting with potential investors in foreign cities.
