Usually, fans have to wait until a film is released digitally before they can scrape every frame for Easter eggs. Thankfully, though, one of the designers behind Spider-Man: Brand New Day has already gotten the ball rolling, and the results are awesome.
Over on X, Will Dixon, credited as a graphics assistant on the film via IMDB, has been posting some awesome work he did on the film, most of which can’t be seen in theaters. Things like the brand of the Punisher’s chili, the stickers Hulk’s students have on their laptops, and even some things on Ned’s wall. Dixon is still posting, but here are a few of our favorites so far.
First up, while J. Jonah Jameson isn’t in Brand New Day, Dixon was able to sneak a few references in on Ned’s board.
I was disappointed when I found out that the Daily Bugle and J. Jonah Jameson weren’t going to be in Brand New Day, so I squeezed in some Daily Bugle articles onto Ned’s Spider-Man conspiracy wall pic.twitter.com/rERphlosyC
— Will (@WilliamD1123) August 1, 2026
Dixon did the writing on the Tony Stark bag in Peter’s dream too. He said he didn’t have the original Homecoming prop, so he had to work very carefully to duplicate it.
Had to make multiple ones as well. So much work just for a small piece of set dressing pic.twitter.com/NrW11nVmul
— Will (@WilliamD1123) August 1, 2026
Punisher’s chili is named after his co-creator, Gerry Conway.
Punisher makes a good chili!
I designed the chili can label that Frank holds. Sadly you never see the front of it, but I named the brand after Punisher co-creator Gerry Conway. Such a shame Gerry passed before he could see Brand New Day pic.twitter.com/rmInQGLiyF
— Will (@WilliamD1123) August 1, 2026
Some of the stickers Hulk’s students have are designs based on classic Spidey villains.
For Bruce Banner’s lecture, I had to create some stickers for some of the student’s laptops.
Not sure if you can see any in the film, but I made stickers of some Spider-Man villains and a sticker of the Ultimate Spider-Man comic logo.
Even if they’re not seen, I had fun pic.twitter.com/JT6QbWg5j9— Will (@WilliamD1123) August 2, 2026
Oh, and a jar of pickles you never see close up was named after a Michael Giacchino cue from the previous film.
One morning I was asked to very quickly create a pickle jar label as Peter knocks one off his kitchen cupboard.
I decided to use the same words from one of Giacchino’s No Way Home soundtracks.
Will anyone see this in the film? No. Did it make me happy? Yes. https://t.co/bcpULPag3N pic.twitter.com/bK0zqpkpQm
— Will (@WilliamD1123) August 2, 2026
Finally, if you click over to Dixon’s Letterboxd, he revealed that the kids’ drawings we see in the film were things he did as a child. Yes, a Spider-Man fan was able to find his old childhood drawings and use them in the movie. “During that scene, all I could think about was that little child version of myself, sitting at the kitchen table happily making up his own Spider-Man adventures. He never would’ve imagined in a million years that he’d grow up and get to work on a Spider-Man film,” Dixon wrote. “I hope I made him proud.”
Spider-Man: Brand New Day is now in theaters.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
