The Sneak Preview: Mail-Away Mace Windu
The Phantom Menace first left its mark the year before it hit theaters and toy shelves. Anticipating the launch of the brand new toy series, Kenner—now owned by Hasbro—began a mail-in campaign where fans could swap in proof of purchase from six Star Wars figures in exchange for the first action figure from the new movie: Mace Windu, contained in a special preview box, with a blue lightsaber that he would never actually wield in the film.
