Midnight Madness: May 6, 1999
The actual Phantom Menace toyline wouldn’t release until that same summer. At midnight on May 6—two weeks before the movie hit theaters—stores across America opened at midnight for the first of what would become regular “Midnight Madness” events for future Star Wars films. The fervor was historic, as fans raced to grab anything and everything they could from the new movie. One such fan was our very own bright-eyed and bushy-tailed Germain Lussier, whose midnight haul you can see above!
