How Eric the Stormtrooper started traveling across the UK
Before working in his own studio, Jones used to work for grocery giant Tesco, where he traveled across the English countryside taking photos of food and farmers. Jones recounted taking the little 6-inch toy on long trips with beautiful sights and snapping pictures of him that would make him laugh. He would then post them on Instagram, although he didn’t expect a reaction.
Yet, Eric did resonate with people, and in a big way. After his first trip to Scotland, Jones said he felt that Eric had shot to stardom on social media. People were interested in the everyday life of the toy, he said, and started emailing him to tell him how they looked forward to Eric’s antics every day.
