The BBC reports that a European technology PR firm known as Hotwire polled 6,000 people in France, Germany and the UK and found that—gasp!—young males are embracing technology faster than women and over-45s. The PR flak went on to explain why technology companies are doing it all wrong:
“Unfortunately the way that they’re trying to appeal to young males is by focusing very heavily on the features, the bells and whistles within their products.
Yes, how unfortunate!
I hope that whoever wrote this giant wet kiss to Hotwire gets a very nice wet scoop from the firm in return.
