Juicero
Last, but not least, Juicero. This venture-backed company founded in 2013 sold $700 juice machines. This is one of those products that never needed to exist, so no one has made anything like it since. Juicero got famously clowned on for being a huge rip-off that was far more complicated and expensive than just squeezing fruit by hand. It was tech created for the sake of being tech. A solution in search of a problem. The company shut down in 2017 after a review from Bloomberg exposed its utter absurdity. Juicero forces us to ask about every new product, is the technology more useful than my own two hands?
