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Sony Bravia Z9K Master Series 8K

Image: Sony
Image: Sony

Along with debuting one of the world’s first QD-OLED TVs, Sony entered another category by opening its account with miniLED LCD technology. The company’s flagship Bravia Z9K Master Series 8K uses the nascent screen technology, which promises many of the benefits of OLED but with higher brightness and without the risk of burn-in.

The company’s new flagship TV is driven by Sony’s Cognitive Processor XR, which the company claims will deliver the “widest color palette and reproduces naturally beautiful shades and hues.” Improvements to the processors are designed to enhance the 3D effect of images by applying processing to foreground and background objects. It also says the TV’s “XR Backlight Master Drive” algorithms were enhanced to prevent blooming, or when bright pixels bleed into nearby dark ones.

The Z9K Master series will be offered in 8K resolution for 75- and 85-inch screen sizes. Pricing will be released in the coming months, though there is no doubting these TVs will be some of the most expensive on the market.