The Fine Brothers apologize for not properly explaining how they want franchise reaction videos and trademark the word “react.”
The Fine Brothers is a duo of (you guessed it) brothers that have been making content on YouTube since its early days. In the 2010s, however, The Fine Brothers struck gold with the reaction video format, spawning series like Kids React, Teens React, and Elders React, which saw particular groups of people reacting to some viral video or trend. The Fine Brothers landed in some hot water in 2015 when they attempted to trademark the format and some instances of the word “react.” In their apology/explanation video, they apologize for not explaining the situation well enough but also intended to pursue the trademark completely.
After a massive drop in subscribers, the brothers backed off of their trademark plan.
