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Fast Fashion Hauls

SHEIN, H&M, Aritzia, ASOS, Amazon, and others are common companies highlighted in try-on haul videos.
SHEIN, H&M, Aritzia, ASOS, Amazon, and others are common companies highlighted in try-on haul videos. Screenshot: Gizmodo

Fast fashion is an environmental catastrophe. Clothes manufacturing is a massively polluting industry, and when companies manipulate people into chucking out last year’s threads for the newest trends, they’re contributing to a growing waste crisis.

Sadly though, one of the most enduring trends on TikTok are try-on “hauls,” where creators receive packages full of clothing from a fast fashion retailer and then review each item on video. Often, this type of content is sponsored, so creators are paid to give positive endorsements of the (usually) cheap clothing.

The impact is multi-fold. Obviously, fashion influencers are personally going through a lot of clothes. But functionally, these videos are nothing more than advertisements meant to get more people buying more stuff.