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Vertu Lives

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I sort of thought Nokia’s luxury brand Vertu had faded away, as the entire world rightly realized that paying upwards of $32,000 for a mobile phone was sort of stupid. But they didn’t disappear; they just headed over to Asia. According to the AFP, rich Asian buyers are picking up the sapphire and gold handsets as fast as they can hand-craft them, despite the fact that many of the well off are from countries where the price of even the basic model costs ten times what their average countryman makes.

The cheapest Vertu is a leather-clad Ascent model, worth a mere 4,700 dollars.

“Don’t say cheapest. Please say entry level,” Paul Lim, assistant store manager at a Vertu shop along posh Orchard Road in Singapore, advised a wide-eyed journalist.

Read – Rich Asians snapping up world’s most expensive mobile pho [Yahoo (AFP)]

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