We don't know where, when, or by whom this was filmed, but it looks very real to us, confirming our earlier suspicions that the Pre will be packaged in a box. Update:
It's from CES says Josh T. It's the same difference to me, because I am indifferent to unboxing, but if this isn't a final retail package, etc, it apparently has no ceremonial value. [Thanks, shopperciti.com!]
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