Forrester Research has discovered that the top three “trustworthy” electronics manufacturers were Apple, Bose, and Dell. Microsoft scored lowest in both perceived growth and trustiness while Sony is floating somewhere in the middle.
Remember—this is not about “quality” per se, but the trust a consumer feels when purchasing a product. To see Bose hanging out way up in the corner is madness, though.
Apple, Bose, Dell tops in consumer electronics brand trust [ArsTechnica]
