We already knew that companies ship hardware in the most ridiculous and oversized boxes, but come on Microsoft, shrink-wrapped retail boxes to sell a numeric key? I understand your desire to sell, but this is a total waste.
https://gizmodo.com/apple-ships-tiny-iphone-usb-power-adapter-in-huge-anti-5069032
In case you are not aware of it, Windows 7 Anytime Upgrade allows you to go from one version of Windows 7 to the more powerful one by just entering a key. They key is just a serial code that activates features in your existing copy of Windows.
https://gizmodo.com/windows-7-packaging-is-plain-but-with-subtle-flair-an-5302291
Microsoft is not the only company guilty of selling boxed paper and air: Another example is Apple and their MobileMe service, which is also available in box form at Apple Stores everywhere. Shame on them. [Aeroxperience]
