Ladies love the gadgets, it’s true. This article from Keloland has some interesting statistics and quotes regarding the increasing purchasing power of female shoppers, and the degree to which they are turning that power towards electronics. While not as many women surveyed feel as comfortable as men with new gadgets, the disparity isn’t a large as some might think — almost half of the women surveyed feel they can figure out new high-tech gear without help, compared to around 68 percent of men. And that’s just the general population; there are an increasing number of tech-savvy gadget girls that are leading the early-adopter pack right along with the guys. It’s not an in-depth article by any means, but statistics that show that women spent fourteen percent more than men on electronics last year, for instance, should not be missed.
Read [Keloland]
