Gizmodo in Japan: Plus Minus Zero

In some ways, the Plus Minus Zero (or +-0) near (in?) Omote-Sando is really inspiring. The little boutique electronics shop is exactly the sort of place I'd love to see more of in the States, where they hand-design a selection of products, then contract the production of the units out for a limited run. These TVs, for instance, are LCDs, but visually recall the cathode ray tubes from displays of old(e). Imagine buying all your electronics from corner shops that make and design their own product line.

I was ready to buy the red one when I looked at the price again and realized I hadn't carried a zero. That $150 LCD TV instead cost $1,500, and I realized why I liked buying from Best Buy again. Ah well. There are more pictures of some of +-0's excellent product lineup after the jump.

Gizmodo in Japan: Plus Minus Zero

A humidifier.

Gizmodo in Japan: Plus Minus Zero

A DVD player. I don't know why the remote is blue, but doesn't it look nice?

Gizmodo in Japan: Plus Minus Zero

It's hard to see, but there is an LED display behind the mesh grille, just over the slot-loading CD drive.