Intel Introduces, Confuses Us With VIIV Initiative

First Sony starts sipping the poppy tea and now Intel is absolutely sure everyone in the world will be able to tell that a home entertainment component is "aimed at making it easier for home consumers to identify PCs geared for recording TV shows or playing music" thanks to the incredible VIIV sticker.

What is VIIV? It's music! It's video! It's clothes, it's belts, it's fashion! Everything with this sticker will be compatible with some yet-undescribed media framework and will make us all very happy, in the end, once we all climb on board. Ok, Intel. Centrino was a good branding decision. This rots.

For Intel, home is where the VIIV is [News.com]