The Keywheel Concept

So Microth seems to think that their new technology they've dreamt up is somehow so unique and awesome that they had to publish it on their site IMMEDIATELY. It's called The Keywheel and it's an input device concept in which you'd use Apple's a click wheel to input letters and numbers to a device. Basically it's like an old rotary phone, you move the wheel to a precise location to get that letter or number. Simple enough, right? If you ask me, I'd say it's a good idea for the cellphone market and nothing else. I just can't see how it'd work better than hitting a button a certain number of times though.

Keywheel page [Microth site]
New Input Concept [I4U]