Sun Microsystems has decided to come into the ring swinging with its latest microprocessor called the UltraSparc T1. Codenamed Niagara (boy, that's ominous huh?), the chip uses around 70 watts of electricity, which is at least 30 percent less than most other microprocessors. It consists of eight processing cores on just one piece of silicon will be the centerpiece of Sun's upcoming line of servers called Sun Fire (expect these by end of year). And the chip will also be the brain's behind Sun's Solaris version of Unix. This is all part of Sun's master plan to turn up profits. Their revenue declined during the burst of the Dot-Com bubble in 2000, which is when IBM and HP greedily took over the Number 1 and 2 positions for servers.
To respond, Sun has revamped its products to reflect an industry shift to lower-cost computer servers, namely those using Intel Corp.-compatible chips made by Intel and Advanced Micro Devices Inc. (AMD.N: Quote, Profile, Research), and is moving to a more subscription-based model for selling its hardware, computer services and business software.\
Sun is hoping that their lower use of electricity (which is closer to a light bulb) will help sell the chip and boost the company's image.