Toyota Japan is selling its full audio car bB with a big-time marketing campaign in cooperation with MTV. All models include the specially-developed Toyota music player that is integrated into the car as a standard feature. The high-end (Q version) is a 4WD with a nine-speaker system and costs about $16,000. The speakers and surround DSP were developed by Pioneer. It features an AM/FM tuner, CD player, supports MP3/WMA and a connection for your portable music player. The nicest feature of this car—at least to the Tokyo nightlife junkies—is the enormous amount of lighting and illumination attached to it. The control panel for the lighting and audio sits comfortably at the armrest.