Qualcomm is showing off its MediaFlo multimedia and data delivery system for cellphones at the CTIA Wireless conference in Las Vegas, where the company has set up two FLO transmitters in a techno-demo that spans the city. Good for Qualcomm, because there are quite a few FLO-enabled handsets on display at the show, including products from Sharp, LG, Samsung, Pantech and Kyocera.

We're eager to see how well MediaFlo handles multicasting, where Qualcomm says it's able to do a much better job than its rival technology DVB-H, with FLO said to deliver higher-quality audio and video, faster channel switching and better reception. Then all they'll need to do is find somebody who wants to watch television on a cellphone.

QualComm MediaFlo Brings United States to Forefront of Mobile Digital TV? [I4U News]

Contact information for this author is not available.