Nintendo announced today that the official name of their upcoming console that we've all been calling the Revolution is going to be Wii. We're not sure we can learn to like it, but Nintendo being Nintendo they have a wonderfully thought-out explanation behind the name change:
As in "we."
While the code-name "Revolution" expressed our direction, Wii represents the answer.
Wii will break down that wall that separates video game players from everybody else.
Wii will put people more in touch with their games... and each other. But you're probably asking: What does the name mean?
Wii sounds like "we," which emphasizes this console is for everyone.
Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people gathering to play.
And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.
So that's Wii. But now Nintendo needs you.
Because, it's really not about you or me.
It's about Wii.
And together, Wii will change everything.
Can you imagine Sony or Microsoft putting that much thought into a product name? No? We can't either. To be honest, as much as the name change rankles, the truth is we don't care what the thing is called—we just want to play it already! E3 can't come soon enough.
Revolution is Officially Wii [Kotaku]