The guys at car company Fiat apparently got tired of hearing that joke about how their brand name is an acronym for "Fix It Again, Tony" so they decided to branch out into other products such as jackets, shoes and skiwear. Their next trick is to start selling cellphones sporting the Fiat logo, combining the brand's dark blue colors with shiny aluminum.

The handsets will have mp3 playback, and will feature e-mail and Internet browsing, with a digital camera of unspecified megapixelage with video capability and Bluetooth. Pricing wasn't announced, but the company will release an entire line of Fiat-branded phones in certain designer stores in Italy this month, and then in Europe this summer.

Fiat Mobile Phones Set to Arrive This Month [Italiaspeed]

Contact information for this author is not available.