PS3 Games to Cost A Lot? Or Not?

Our nerdy cousins at Kotaku, of whom we are not the least bit ashamed, point an article in PlayStation Magazine where Sony Computer Entertainment (SCE) President and CEO Kaz Hirai reassures us that pricing for the upcoming Blu-ray-packing PlayStation 3 games will be, um, hopefully not too expensive. Here's his convoluted quote:

"Generally speaking, over the past twelve years or so, there has been a consumer expectation that disc-based games are maybe $59 on the high end to $39 on the low end. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say 'PS3 Games now $99.99.' I don't think consumers expect software pricing to suddenly double. So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100."
So, somewhere between $59 and $100, right? Or something. Why didn't he just say, "I don't know yet."?

PS3 Games Bling-Bling Expensive? [Kotaku]