Think Secret has learned that Stephan Jobs himself will announce the availability of movie rentals via iTunes at the Apple Worldwide Developers Conference on August 7. It is also being reports that Walt Disney, Universal Studios, Paramount Pictures and Warner Bros. have already signed on to offer content for the iTunes movie rental service.
Jobs was persistent to get a movie purchasing program via iTunes—similar to their music purchasing service—but it was a no-go from the picture studios. So the rentals will have to suffice. To prevent piracy the movies will include some kind of time stamp that will restrict playback to either a certain number of playbacks or a certain time period before rendering the downloaded flick useless.
WWDC surprise: Apple to announce iTunes movie rentals [Think Secret]