Although this looks more like an alarm clock or a desk phone rather than a cellphone, the concept phone is really supposed to fold up and fit into your pocket. The device has a swiveling screen that allows you to prop it up to angle it at your face when you're making a speakerphone call. The screen will also be used for video-conferencing, which again is made easier thanks to the prop-up-pivot
This looks like an interesting design mockup, but still has a lot of bugs to work out before it can come anywhere near production. Which is a shame, because we hate holding and angling our cellphones when we're making a speakerphone call. Isn't speakerphone supposed to keep your hands free so you can do other stuff—eat, blog—while you call?