Steve's just walked out on stage. He's wearing the usual jeans and NO turtleneck, introducing the special event. "What do you say let's get started"! The first topic is the iPod.

There are over 3,000 iPod accessories. They had a picture of the iCarta toilet device!

70% of the cars sold now have some kind of iPod connection.

The Nike + iPod sports kit was also launched recently. Sold 450,000 Nike + iPod in just 90 days.

The iPod Video is now 60% brighter and up to 4.5 hours of battery life up from 2.0 hours.

Gapless playback is now in for all iPods. Instant searching so you can input letters with the wheel. And a letter display as you're scrolling past the songs/artists.

Games. All designed for the wheel. Bejeweled, Cubis, Bahjong, Mini Golf, Pac man, Tetris, Texas Hold'em, Vortex, Zuma. Showing off the bejeweld gameplay now. These games will work on all 5G iPods. You can buy them off the iPod store. $4.99 each.

60% brighter display, 75% longer battery life, gapless playback, games, new headphones.

Lowered price to $249 for the 30GB version and a new 80GB. Both white and black. $349 for the 80GB.